
Joe (centre), with his able
assistant Anthony Williams on his left and BFA President Mark Ward on his
right. Competition Manager Isabel Wilton far right.
Update:
Joe has taken 9th place overall, fulfilling his aim of being in the top
ten and an excellent achievement

23 August...
?>
The
Eurofleurs competition takes place in 5 days, and yours truly, is one
competitor feeling (at the same time if possible), slightly overwhelmed,
and on the other hand, incredibly laid back. While this
may make no sense to the average, sane reader, I'm sure that those
who's shoes I'm attempting to fill understand completely. My name's
Joe Massie, and I've had the incredible experience of working on the
Eurofleurs competition for the previous 6 months.
Eurofleurs
is, if you like, a "junior" version of the Europa Cup - a huge
international competition between upto 22 countries from the EU, who
gather together in one city every two years to compete in all aspects of
floral design, crowning the overall winner the "junior European
Champion". The "junior" part of the Cup is the stipualtion that
every competitor must be under the age of 25 at the time of the
competition, and at the same time, never have professionally taught floral
design in any format.
Being the ripe old age of 20, and never
having held a class in my life - this made me the perfect candidate for
Eurofleurs, after winning the BFA's Young Florist of the Year in 2007 of
course. The British Florist Association holds the Young Florist of
the Year competition every two years, always the year before the
Eurofleurs competition, to find a suitable candidate to enter into the
competition (or feed to the lions, whichever you prefer, dear reader).?>
Back
in February, the week of Valentines day to be precise, the website for
Eurofleurs went live, which mean that the schedule was there for the
downloading. 6 tasks presented me - one unnamed surprise task,
three tasks that we were named but no preparation allowed, one
which was named and preparation was allowed on arrival, and the final
task which was named, and which we could prepare for! While on paper
this seemed like a decent amount of work already, a few days after
reading the schedule, it hit me as to just how much work there was going
to be. I'd like to make it clear that I have never been labelled
workshy - and I'm usually the last to leave the workroom, but at first I
admit, I was overwhelmed with the task ahead of me!
Insurance,
transfers, budgets, transportation, flights, hotels, ordering of
materials, locating suppliers, and putting the actual things together of
course - argh!!!!!!! With the fact that the
competition was in a different country, and after some very
interesting conversations with individuals whose grasp of the English
language could at best be described as "loose", this made
for some very, very interesting situations.
To my rescue, came
a team of people who I can honestly say have excelled themselves, both in
skill, experience, talent, counselling and humor of course - my
loosely termed "assistants" (more mentors to be truthful - assistant is an
insult to this pair) Neil Whittaker and Antony Williams, my amazing
manager Isabel Wilton (whose bark can be just as fierce as her
bite), and the ever present and ever observant BFA council to keep me
in check. It was these people who made it possible, along with input
from Sarah Horne, Jo Jarvis and Linda Owen, who helped me begin to
make sense of the task ahead.
As a competitor in a competition that
British florists have always found it hard to climb up to the higher part
of the chart, I'm all set for going for gold - however, as people have
told me, getting into the top ten will be an achievement in
itself!
At this point, less than a week before the competition
begins, I'm nervous, for sure. But on the other hand, I'm
really not - because effectively the die has already been cast
concerning some tasks. Theres some comfort in the
evidence of the work I've put in - four wrecked pairs of
jeans and the stench of wood glue that follows me
everywhere I wander (I digress again) - and my frames/structures
of course, that makes me think I've done my best so
far.
As for the rest, I guess I'll only know
when I get there! Wish me luck!
Eurofleurs 2008 website - www.eurofleurs2008.com
Results and photos from the event will be uploaded here
when available.